Account Based Marketing (ABM)

ABM is a bit of a current buzzword that includes a lot of possibilities. But it probably makes sense in some form, depending on your marketing capabilities. At its core, segment your market, understand your customers, and talk with them like you understand their needs and what will make them successful. Your customers are unique, and the closer you get to communicating specifically to them the better you’ll be. Tier your programs based on your customers. Save the most valuable tactics for your highest value customer. Expand the discussion in your customers with new influencers. ABM requires full consideration of your customers, your data, and your objectives by customer segment.